![]() ![]() ![]() They combine high level 3D animation across more traditional platforms like Cinema 4D but increasingly using Unreal Engine, there’s also NFTs and augmented reality but you can collect and own physical items as well.Īnd the response to RTFKT has been immense. Benoit Pagotto, Chris Le,and Steven Vasilev are the bright sparks behind the project and they formerly supplied game concepts and designs to game companies and fashion brands. RTFKT was created by three amigos who joined forces at the start of the pandemic inspired by the idea of reimagining the future of fashion, sneakers, and identity placing a huge emphasis on the creators themselves. And it’s this intersection of all these rich spaces that RTFKT calls home.īut let’s take a step back. What I’m seeing right now is the mashing together of gaming, sneaker culture, sports, art, music and fashion into one chaotic, immersive, entertainment proposition that we can loosely call the metaverse. And that’s all well and good but the scope is currently limited. Like a Rolex or a nice car but crucially they allow owners to express their allegiance to a particular set of ideas or philosophies whilst simultaneously expressing their individuality. Many are sceptical of PFPs but you can see them as a form of social signalling. And what that list should tell you is that these avatars are now firmly embedded in culture. But the sector has refused to die, drawing in more and more known faces such as Mike Tyson, Stephen Curry, Steve Harvey, Logan Paul and Banks from the Faze eSports team. Many believed this was a bubble with a horrible splat of a finale on the horizon. 2D avatars with magical membership properties, some of which made it all the way to Sothebys, Christies, even all the way to Visa. If you were connected to this space in any meaningful way the last 12 months you will have been exposed to the mania around PFPs, or profile pics. And in this episode we’re going to explore why this is and why the Clone x drop is the most hotly anticipated drop of the entire year.īut before we go any further, don’t forget to ping that subscribe button, drop us a like if that’s what floats your jam sandwich and now, let’s get down to bizzo. To call it an NFT brand is almost to do it a disservice for this is a next generation Metaverse blue chip in waiting. Throughout 2021 with all its NFT mania one brand has risen to the challenge of uniting the worlds of streetwear, blockchain and gamer culture. ![]()
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